You may have noticed that my online presence has shifted from Douglas Attire to my full surname, Douglas-Brown.

When I first started designing clothes, Douglas Attire was simply a label; an abbreviation of my surname that was abstract enough to operate as a brand, independently from me as a person.

However, as the brand has grown, I have found it becoming increasingly personal to me. It has evolved into something far more than just clothes design.

It has become defined by the relationships I have formed with my manufacturers and the relationships I have formed with all of you.

The entire process, from the pencil first hitting the paper to long after a piece has found its way into your wardrobe, has become inseparable from my own values and standards. At every stage, decisions are made with those values in mind.

Whilst much of the industry pushes towards a purely online future, I want to reinforce the in-store experience — be it a deeper understanding of how your clothes are made, or having something made for you personally, with the time and space to discuss every detail directly with me.

With overseas production often framed as a commercial necessity, I continue to insist on UK manufacturing. It’s about supporting true masters of their craft whilst at the same time strengthening local economies and national services.

Sustainability remains key to many aspects of the store, whether that’s minimal wastage from the shop itself, recyclable packaging, or a repairs service that keeps your clothes in use for years. Fast fashion and throwaway clothes are not something that I subscribe to.

Every piece of clothing passes through my hands. Everyone out there wearing my clothes has either met me in store or has had their item inspected and posted by me personally. I insist on it.

Douglas-Brown reflects the values and standards that shape everything the brand produces.

Douglas-Brown.

The name has changed.
The standards remain.

Christopher Douglas-Brown